https://www.jaredfossey.com/home daily 1.0 2025-02-04 https://images.squarespace-cdn.com/content/v1/67979e94832a495f950c9673/d9e6640e-56b0-4f99-bfea-6f927b29a594/Swedbank+Hero+image_hr.png https://images.squarespace-cdn.com/content/v1/67979e94832a495f950c9673/1ac521df-8723-42ef-9a63-6f906da60661/%2B.png https://images.squarespace-cdn.com/content/v1/67979e94832a495f950c9673/b58101c4-a9f4-4737-a91e-5af49ab80899/Chatbot+personas.png https://images.squarespace-cdn.com/content/v1/67979e94832a495f950c9673/63b8a71d-1434-4428-b2f3-3e07bf222c9f/bupa+retail.png https://images.squarespace-cdn.com/content/v1/67979e94832a495f950c9673/8bec691a-e920-4693-a77c-390af55c3bfe/Jared+Fossey.png https://www.jaredfossey.com/services daily 0.75 2025-01-31 https://www.jaredfossey.com/work daily 0.75 2025-02-06 https://www.jaredfossey.com/work/bupa-retail-experience-design monthly 0.5 2025-01-31 https://images.squarespace-cdn.com/content/v1/67979e94832a495f950c9673/1738287833545-DOEIFZUGGIW3NXMFLA68/bupa+retail.png https://www.jaredfossey.com/work/swedbankcontinuousdiscovery monthly 0.5 2025-01-31 https://images.squarespace-cdn.com/content/v1/67979e94832a495f950c9673/3b5fd379-8c73-4d7f-a49c-f62e28e530ee/Continuous+Discovery+-+before.png https://images.squarespace-cdn.com/content/v1/67979e94832a495f950c9673/2e17cb24-5ccc-4773-8108-548aeb25e1c1/Continuous+Discovery+1.png Work - Swedbank Continuous Discovery Simply mapping a research and design programme to the PI cadence doesn't work. https://images.squarespace-cdn.com/content/v1/67979e94832a495f950c9673/ee62f2da-0c6a-45c0-8723-eddbd660eb18/Continuous+Discovery+2.png Work - Swedbank Continuous Discovery If we work backwards from “Value Delivery”., value is realised when the insight is in an actionable state and ready for use by either a designer, a developer, or is able to make a new research question. This must be done ahead of the refinement for the following PI Planning. https://images.squarespace-cdn.com/content/v1/67979e94832a495f950c9673/1ad73f7f-ca56-472a-8dd3-e51fbcdddd73/Continuous+Discovery+3.png Work - Swedbank Continuous Discovery If the findings need to be ready for this to happen, the analysis and synthesis needs to have happened prior, and any field work needs to be completed before that. https://images.squarespace-cdn.com/content/v1/67979e94832a495f950c9673/cc87436f-c285-4613-bb27-2469eac5a2e4/Continuous+Discovery+4.png Work - Swedbank Continuous Discovery Analysis and synthesis also has a time cost, so this caps the scope of each research piece, rather than broad and deep pieces of work, the research must instead be focussed. https://images.squarespace-cdn.com/content/v1/67979e94832a495f950c9673/84f367d5-3092-4fe9-9e8a-002aa9cef28b/Continuous+Discovery+5.png Work - Swedbank Continuous Discovery Since research will always be happening in each PI, we can now guarantee that a research activity will take place, we just need alignment on what questions will be asked. This enables accurate research budget forecasting. https://images.squarespace-cdn.com/content/v1/67979e94832a495f950c9673/7ae7ae57-c1dd-4155-a681-a8ce34187239/Continuous+Discovery+6.png Work - Swedbank Continuous Discovery And if we know we will conduct research, but have to agree on where to focus, we can facilitate workshops with stakeholders ahead of PI Planning to align on the appropriate area of focus. https://images.squarespace-cdn.com/content/v1/67979e94832a495f950c9673/b523fa98-8795-4add-a454-dbcd4af9f4a1/Continuous+Discovery+7.png Work - Swedbank Continuous Discovery This also sets us up to deliver findings in Sprint 4, enabling stakeholder alignment ahead of the following PI Planning, so we can operate continuously. https://www.jaredfossey.com/work/swedbankchatbotpersonas monthly 0.5 2025-01-31 https://images.squarespace-cdn.com/content/v1/67979e94832a495f950c9673/aeae9c37-b104-4f92-a92c-1d95471dc8e0/Chatbot+personas+needscope.png https://images.squarespace-cdn.com/content/v1/67979e94832a495f950c9673/f7f756a8-de7c-456a-95df-06448c2270f8/Chatbot+personas+process.png https://www.jaredfossey.com/work/swedbankconversationfirst monthly 0.5 2025-01-30 https://images.squarespace-cdn.com/content/v1/67979e94832a495f950c9673/1738249687720-5FM5Q2WEY5YE6F3TEZL0/Swedbank+Hero+image_hr.png https://images.squarespace-cdn.com/content/v1/67979e94832a495f950c9673/67c41095-c082-4ff0-8398-6a4da16b8e8d/Conversation+First+-+before.png https://images.squarespace-cdn.com/content/v1/67979e94832a495f950c9673/aff878a3-3194-4169-9c1d-fec2751399c2/Conversation+First+-+action.png